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ACTION 7.9

To promote the dissemination of scientific knowledge and innovative attitudes among society

It is vital to encourage, lend support to and reward innovative attitudes and habits within all institutions, organisations and companies, including conveying a passion for innovation and for creativity at universities and within the entire education system. For example, this may be done by promoting a programme that conveys enterprising skills in a practical fashion, in the style of the MIT Innovation Teams or the I-Corps of the National Science Foundation. It is necessary to promote initiatives that bring science closer to citizens of all ages in an experience-based manner, for instance by including dissemination and communication parameters in the programme contracts of institutions, by fostering forums for debate on science/art/culture, or by encouraging meeting points between research institutions and companies, particularly SMEs, as well as social organisations.