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ACTION 5.12

To create a tourist innovation platform to link the experience of a well-established sector with a scarce history of innovation to other highly innovative sectors in order to improve the sector's competitiveness

The scope for growth of tourism in Catalonia is restricted. The recent 2018-2022 Strategic Tourism Plan for Catalonia set a goal of 34 million visitors by 2030. With a visitor limit, the competitiveness of the sector relies on the huge contribution of R&D&I which must make it possible to improve the tourist offering and raise prices. The set-up of a forum for cooperation has been proposed to link the experience of a well-established sector with a scarce history of innovation (tourism) to other sectors that may have a direct impact on tourism, such as automation processes, new architecture, process design, data management or energy efficiency. The junction between tourism and other fields with a high rate of innovation must bring about an improvement in competitiveness for the Catalan tourist sector, and it should also enable this innovation to be exported on the international stage. This forum could take the form of a tourist innovation platform under public leadership, formed by agents from the tourist sector and from the various fields of innovation in order to incorporate the medium of R&D&I into the tourist sector over the coming decade.